Who reads this?
I mean, obviously, you do. Morgan reads it. I read it, sometimes. We have over 200 subscribers -- as always thank you all. But, our audience is small and niche. That might not necessarily be true forever (*whispers* tell your friends about us) but two writers with a preference for America’s third favorite sport and moderately heterodox rhapsodies about New York sports heroes will only have so broad of a readership. But, while I’m always thinking about making our work interesting for a variety of sports fans, one of my biggest tensions about our focus is that it rarely reaches the sports fans I talk smack with in real life.
The friends I grew up and still kick it with today aren’t snarking on Twitter or engaging in regular discourse about ALWAYS ME Adult Kids Short Fins Snorkeling Swimming Diving Flippers Portable Frog shoes Swimming Fins,Light Yellow,M. But they're still passionate sports fans who love the game as much as I do. But unlike my Hardwood Paroxysm- Shine-shine Women Ruffles Sandals Pu Wedges Solid Buckle Fish Mouth HEE shoes F254Bonrise Women's Retro Mary Jane Oxfords shoes Wingtip Square Toe Buckle Straps Mid Heel Classic Dress Pumpsreading self, they might get their fix from the sports back page. So, like Morgan, I wonder what serves their appetite for sports news and updates. And I mourn any trend that would make it less likely for people to get basically reliable news, updates, and commentary on sports.
I’m hopeful The Athletic fills the void and find its people (of which I am almost certainly one). But like Morgan, I’m curious what this all means for average, everyday newspapers. Hope you enjoy her take.
CHALi99 Comfort Women's Lightweight Mesh shoes Yellow Lemon Green Background Sneakers Running Quick Dry
- Adidas Pretereo III Men's Wrestling shoes, Grey gold White, Size 9
- Adidas Originals Superstar 80s 3D MT W Women's Sneaker White BB2034, Size 41 1 3
- Redskins Men’s Solami Hi-Top Trainers
- Nike Boys'' Stasis ACG (Gs) Fitness shoes
- shoes Men's Genuine Leather shoes Crocodile Skin Texture Upper Lace Up Breathable Business Modern Lined Oxfords Leather shoes
- Deakins MENS BOOTS NICHOLAS HESTAN LEATHER BOOTS IN RED BROWN COLOUR
- YAJIE-Boots, Men's Casual Boots, Winter Personality Winter Fleece Inside High Top Lace Up Big Size Boot(Conventional Optional) (color Warm Black, Size 5 UK)
- White, dark mocha-chrome Nike Men's Air Jordan 5 Retro Basketball shoes
- CHENSF Women's Mid Calf Knee High PVC Rain Round Toe Rainboots
- TAOFFEN Women Fashion Elastic Pointed Toe Ankle High Chelsea Boots
- Geox Womens Felicity Amphibiox Waterproof Boot Boots
- Yosi Samra Womens Stella Ballet Flat
- AllhqFashion Women's Soft Material Zipper Round Closed Toe Kitten Heels Low-Top Boots
- Owaheson Lace-up Sneaker Training shoes Mens Womens Latvia Flag National Emblem
- Inc Womens Saiya Faux Leather Rhinestone Fashion Sneakers
- CASSOCK Womens Fish Skin Locker Deco Buckle Strap High Heel Pumps Party shoes
- ZPSPZ sandals womens Ladies'Summer Open Toe Fashion T-Belt Casual Sandals Water Drill Large Flat-Soled shoes
- Knee High Boot Women High Heel Metal Thick Heel Concise Black Red Winter Autumn
- Liu Jo Loafers-shoes Womens Multicoloured
- Nine West Womens Aweso Strappy Pointy Toe Flats
- Nike Superfly 6 Club Fg Mg Mens Football Boots Ah7363 Soccer Cleats
- Fly London Women's WEEL177FLY Sandal
- AZURA Women's Style Brunilda Leather Slide Sandal
- TIFFI Women's MCGLCAS000005012E Beige Leather Ankle Boots
- SUw - Steelite Rigger Workwear Ankle Safety Boot S1P HRO (Unlined) - Tan - UK 6.5
- Cole Haan Mens Boothbay Slip On Loafer Boothbay Slip on Loafer
- FHCGMX Men Boots Winter With Warm Snow Boots Men Winter Boots Men Footwear Fashion Casual Unisex Rubber Ankle shoes
- SHOES Mens Leather Stylish Beach Flip Flops Sandals Adjustable Touch Fasten Comfort Breathable Sports Sandals Outdoor Leisure Slippers Strap Hiking Fisherman casual trend cool
Earlier this year I tried to purchase a subscription to the San Francisco Chronicle. I wanted the digital subscription; I’d route the Sunday paper to my parents’ house. But when I typed in their zip code, a bot informed me that my childhood home was outside their delivery radius. I raised my eyebrows—I remembered my neighbors receiving the Chronicle. I messaged the paper on Twitter to confirm that the area fell outside their borders. They didn’t return my inquiry. I moved on.
I haven’t lived in the Bay Area for nearly a decade and haven’t given much thought to a return. With the exception of my parents and handful of childhood friends, the Giants remain my strongest tie to the area. I frequently stream the local sports radio station. I read the local beat writers on Twitter and the Chronicle (until the paywall shuts me out) and flew back to San Francisco last year specifically to attend a Giants sportswriter events. (I was flattered when a beat writer told me he recognized me in the audience from Twitter.) I’ve come closer to purchasing a subscription for a newspaper in a part of the country I’ve never lived in during my adult life than the city in which I’ve spent the past three years.
So, let’s talk about The Athletic. For those of you who outside of Chicago, Detroit, Toronto, and Cleveland, meet an ad-free, subscription-only, hyperlocal sports site. Its Bay Area iteration launched this week,Tswsq Roman Sandals Lady's shoes Summer Beach Loafers Flip Flops Plus Size Flats New orangeTim Kawakami, its editor-in-chief. The site has cash: their latest investment round netted $5.8 million. This happened not even 100 days after ESPN laid off 100 or so journalists.
“The plan is to scoop up laid-off writers,”Sexy 16Cm High Heels shoes Summer shoes Nightclub Party shoes Open Toe shoes Bloomberg News recently noted. That may still be the plan. It’s certainly good news after the ESPN layoffs, after Vocativ’s shut down, after Vice Sports was the two percent of jobs the company recently eliminated. Long live The Athletic. So what’s the catch?
Potentially nothing. But there’s this:Tcvncfshfs Women Pu Leather Sandals Buckle Back Strap Ladies Flats Outdoor Casual shoesSonder-Store Women's Simple Geblackus Casual shoes High Heel Sandals Sexy Slipper Open Toe
When [The Athletic] launched in Cleveland earlier this year, it poached one of the most well-known local writers covering the Cleveland Cavaliers, and got 1,000 subscribers within 48 hours.
Kawakami and F&F friend Marcus Thompson? These are longtime writers with fanbases, poached from area newspapers. As a journalist who cheers for local news outlets and shudders at their financial struggles, these details tied a knot in my stomach.
Why? Here’s what one beat writer told news analysis org Nieman Lab in 2014:
Most of the [team’s] fans aren’t reading our paper. But most of them are going to my blog once in a while if not every day. They also go to [my newspaper’s] Internet site. My job security comes from that. My job is only still there for online journalism, because [media consumers] could just pick up [another paper’s] newspaper content [on the team he covers]. We offer more than just basic stories on our online sites.
In other words, sports played a critical role in keeping his institution relevant to a wider and broader audience, a prospect increasingly important in an era where the media itself has been the frequent target of the president. The New Yorker noted this last month that the President’s critiques of the media have devastated at least one local Colorado newspaper.JOYBI Women's Casual Sandals Platform Non-Slip Thick Rubber Sole Hook Loop Soft Cushion Summer Beach SandalsLinson123 Women's shoes Casual shoes Pointed high Heels Wedding Dress Sexy high Heels
During the election season, it’s common for some people to cancel their subscriptions, but last year the Sentinel lost more of them than usual. That’s one of the ironies of the age: The New York Times and the Washington Post, which Trump often attacks by name, have gained subscribers and public standing, while a small institution like the Sentinel has been damaged within its community.
So yeah. I’m concerned that key stars ditching their longtime outlets for sites that specifically reward their talents as regional sports media will be another paper cut or two that kills the newspaper.
Here’s why I give a damn about local newspapers. At the basis of most communities: a common text. Many colleges ask their incoming freshmen to read the same book the summer before school starts. Consider the way entire religious communities center around the Bible or Quran.
The political community isn’t unique. This is a gap historically fulfilled by newspapers. This medium traditionally provides a common record to learn and better understand our past, allow frustrated citizens a place to express their complaints and content residents to articulate their gratitude, and learn who they are as a people tied together by geography. One reason I love sports: it offers folks an easy, non-polemic thing to love, support, and rag on.
Not surprisingly, The Athletic has found one of the few final value-adds the local newspaper has in 2017. Knowledgeable, opinionated, longtime writers who know, love, and tolerate the market, the team, and the fans. You do not raise Thompson or Kawakami overnight. In fact, you pay time and money to make one, then just plain money to keep them.
As referenced above, it’s been a seriously exhausting time to be in the newspaper industry. CHENSF Ballet Flat Foldable Pointed Toe Soft shoesLINYI Womens Roman Style Zipper Sandals High Boots Summer shoes Party shoes
This administration's wrath at the media or The Athletic (probably the first) could be the death knell of many a local rag but it’s been hemorrhaging since it failed to take the internet seriously. We’re in a period of cynicism and rage at the media that will bankrupt a number of local newspapers. Increasingly, we won’t have the lure of local sports to encourage those most tempted by #FakeNews to patronize legitimate, hardworking, fact-checking outlets.
Here is the end of Bloomberg’s piece. It’s a fitting conclusion to my own:DeePrint Breathable Lace up Women Running shoes Sport shoes Men Sneakers
[One Athletic investor] used to work at Yahoo! Inc., and says local sports coverage inspired unusual loyalty among readers. "We knew from our experience it was an insatiable and increasingly underserved market," he said. "Everybody lives somewhere."
CHALi99 Casual Womens Lightweight Mesh shoes Yellow Lemonade Loafers Running Rubber Sole
Support independent journalismish blogging things like Foul and Fair with Miaoshop Women Zipper Gladiator Sandals Casual Beach Strappy Lace-up Flats, a like, or a subscription sign-up. Having an audience of dedicated people sustains our joy for this endeavor. We can’t thank you enough for rocking with us.